Backstory.io
AI revenue intelligence platform that captures every deal interaction and tells revenue leaders which deals are at risk, why, and what to do next.
About
Backstory (formerly People.ai) is an AI revenue platform for CROs, sales leaders, and RevOps teams. It captures every email, meeting, call, and chat across the sales organization, processes activity against deal history, and delivers direct answers to critical revenue questions: which deals are at risk, where the forecast is soft, and what to do before it's too late. Unlike traditional tools that show what happened, Backstory tells users what to do next based on their actual deal patterns, not generic benchmarks.
Core use cases
- CRM & pipeline management with AI-driven risk detection and forecasting
- Automatic capture of all deal activity across email, calls, meetings, and chat to eliminate manual CRM data entry
- Deal coaching and next-step recommendations based on patterns from historical win/loss analysis
- AI type
- AI-native
- Primary product type
- Analytics & BI Tool
- Secondary product type
- Agentic Platform
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